JOM NIKMATI PENGALAMAN BELI-BELAH DI WAJAH BARU 'GIANT'
MUKADIMAH:
Salam Ramadan...
Alhamdullilah kita sudah pun menunaikan malam pertama solat Tarawih di mana fadhilatnya 'keluarlah dosa orang mukmin sebagaimana ibunya melahirkan ia di dunia.'
Dan menyambut bulan mulia pada hari pertama ini sudah tentu yang berlegar di minda adalah apa hidangan berbuka puasa kelak.
'Nak masak apa?' tanya suri rumah. 'Nak makan apa'? Tanya orang bujang mahu pun suami/isteri yang bekerjaya.
Apa pun persoalannya yang pasti barang-barang dapur harus sentiasa ada. Jadi dah 'check' ke apa yang ada dan tiada?
Bagi Kak Fas selain berkunjung ke pasar basah seperti Chow Kita setiap minggu, barang-barang kering selalunya dibeli di pasar raya sahaja berdekatan rumah.
Cuma baru-baru ini apabila Kak Fas dijemput hadir ke majlis pelancaran logo baharu GIANT di Kota Damansara, Kak Fas terus jatuh cinta dengan wajah baharu yang ditampilkan pasar raya berkenaan.
Majlis pelancaran disempurnakan oleh Ketua Pegawai Eksekutif Dairy Farm (Perniagaan Makanan Asia Tenggara), Chris Bush (gambar bawah, dua dari kiri) yang turut diiringi tetamu kehormat, Lembaga Pengarah GCH Retail Malaysia, Tunku Sri Imran Ibni Almarhum Tuanku Ja'afar (kanan sekali) serta Rossana Annizah selaku Pengerusi Negara Jardines Matheson (baju merah).
Memeriahkan lagi suasana terdiri daripada pasukan Kepimpinan GIANT Malaysia yang mempersembahkan tarian sekali gus turut memotong reben bersama Chris dan tetamu kehormat.
Khabarnya, syarikat induknya Dairy Farm International Holdings Ltd yang berpengkalan di Hong Kong memperuntukkan lebih kurang RM25j bagi pengubahsuaian ke semua 57 pasaraya GIANT seluruh negara serta pasar mini Giant.
Dan sejak beroperasi lebih 40 tahun lalu, kini Giant mendapat suntikan baharu sesuai pula dengan norma baharu yang kini menjadi trend sejak satu dunia dilanda pandemik COVID-19.
Melihat pada persekitaran GIANT, penjenamaan semula bukan terletak hanya pada logo baharu malah perubahan pada konsep susun atur keseluruhan kedai malah ada zon Ringgit untuk produk jualan RM3 dan yang mampu beli gitu.
Pendekata, apa sahaja yang anda perlukan GIANT menyediakannya al maklumlah nama yang bererti 'Gergasi' itu menepati sasarannya, semua di bawah satu bumbung... memang sebesar gergasi hihi...
Apa pun bagi memudahkan kita rakyat berbilang kaum nak tahu lebih terperinci mengenai imej terbaharu pasaraya GIANT ini apa kata Kak Fas turut uar-uarkannya dalam bahasa Inggeris, mudah untuk semua kaum memahaminya ya...sila baca entrinya di bawah ini:
GIANT, one of Malaysia’s leading food retailers, recently launched its brand-new range of exciting customer offerings to better deliver on its promise of freshness, quality and value in addition to unveiling an entirely new look and feel across all 57 stores in the country.
The extensive refresh is one of Giant’s most significant developments since the establishment of the home-grown retailer in 1944 and builds on Giant’s position of being the low-price leader of Malaysia in providing customers with best value.
This move also follows the result of Giant’s research on what truly matters to customers – fresh, quality products at great value, as well as a positive shopping experience.
With this keen understanding, customers can now look forward to Giant’s many refreshed new offerings that were developed specifically to meet these demands, such as:
- Launch of over 2000 new products across fresh food, groceries, and household essentials in-store to excite and delight customers.
- World of Food, where Giant customers will now be able to enjoy an even wider selection of new imported food selections from all around the world, as well as local delicacies from home-grown companies.
- Ringgit Zone, available at selected stores, is a completely new proposition that reinforces Giant’s position the price leader with RM3/- per item products across all categories for customers on a budget. Bargain hunters will find exciting new products ranging from snacks to kitchenware, home, and personal care item at the amazing flat value deal of RM3/- per item.
- General Merchandise Section, a complete reinvention of Giant’s General Merchandise range to deliver good quality products at affordable prices that satisfy everyday needs. Customers can look forward to over 700 new products here, from cooking needs, appliances, home storage and organization, to toys and leisure.
- Ready To Eat offerings at selected hypermarkets such as freshly baked delights every day from in-store bakeries with a wide range from breads and loaves, to cakes and assorted buns. Giant is also adopting a hub and spoke model to enable the delivery of freshly baked products from our hyper stores to rest of Giant store network.
- Guardian, Health & Beauty Care stores are now placed in select Giant hypermarkets, superstores, and supermarkets, providing a convenient one-stop for customers to get the best of both worlds. By the end of April, a total of 35 Giant stores will have theGuardian store-in-store for even more customers to enjoy this added convenience.
This establishes Giant truly as a one-stop shop for all daily essentials, from grocery items and health essentials to electronics.
MEADOWS - QUALITY AT GREAT VALUE, NO. 1 BRAND IN GIANT!
Bringing customers even greater quality and value to help stretch their dollar, Dairy Farm launched Meadows, an own brand offering globally sourced high-quality food, with prices that are significantly more affordable than the equivalent brands. Meadows is already the leading brand in Giant, more popular than well-known brands such as Hup Seng, Ramly, and Munchy.
To date, there have been over 240 Meadows products launched which have been extremely well-received, and customers can look forward to the launch of 210 more Meadows products in the coming year.
To excite customers even further, Giant will be launching more Value Deals such as multibuy offers, festive essentials, and category discounts of up to 50% as part of the launch.
For example, customers can look forward to discounts on key essentials such as broccoli at RM2.50 from RM3, tomatoes at RM2.95/kg from 3.99/kg. Siakap fish at RM6.95/pc and Jati rice at RM23.95 from RM25.99, and dates at RM7.95/kg from RM11.99.
Since the early 2000s, Giant has firmly established itself as the lowest price leader in Malaysia and has previously been voted as such by customersi
Giant also received the Fair Price Award in 2016 awarded by the Ministry of Domestic Trade and Consumerism Malaysia for ensuring quality, value, and services to consumers at a reasonable price.
Building on this trust and expectation, Giant remains committed to delivering on its promise of providing fresh products at great value for all, by partnering closely with key suppliers, farmers and fisherman so that customers can always depend on market-fresh quality at great prices every day.
Some of the improvements on fresh offerings include the introduction of better, brighter displays, more product variety, availability, and purchase options (loose nuts, snacks, spices, bulks buys). And as a commitment to this fresher promise, Giant will provide a refund if customers are not 100% satisfied.
IMPROVED SERVICE LEVELS
As part of Giant’s ongoing efforts to improve, it has enhanced the customer journey in stores with team members offering fantastic service across all store touchpoints.
For example, Giant has committed to a new Service Promise where, when the check-out queue snakes to a particular point, it will trigger all the check-out counters to be opened and customers to be served immediately.
For enhanced convenience, Giant will also be offering e-wallet payment options such as Touch ‘n Go and Boost app for a more seamless checkout experience.
To provide further confidence to its customers, Giant continues its unwavering focus on hygiene and safety measures, so that customers can shop with with with peace of mind.
All these changes have been supported with a bright new look and feel in store, bursting with colour and warmth that meet the demands of today’s customers, along with a brand-new logo that is in line with a brand-new customer experience.
The brand refresh will also stretch across to Giant’s convenience format as well, extending the brand’s great offering and value to the neighbourhood for daily quality fresh and essentials.
Beginning with the launch the newly branded Giant Mini in the Klang Valley recently, customers will see the conversion of all existing G Ekspres and ShopSmart stores to Giant Mini within the month.
In addition, building on Giant’s commitment to Malaysia, and on the back of the company’s announcement of transforming for growth, Giant looks to open 10 more Giant Mini stores this year.
A GIANT PROMISE TO DELIVER ON A GIANT DIFFERENCE
Mr Chris Bush, Dairy Farm Chief Executive Officer for Southeast Asia Food Business said:
“We recognise that these continue to be challenging times, and we remain more committed than ever before to being Malaysia’s best value food retailer - providing great prices and amazing value on products our customers buy the most of, especially during the times our customers will appreciate it the most.”
“With this refresh, we have listened closely and acted on what our customers have told us on what matters to them, and as a result we have upgraded all our store operations and hygiene standards, product availability and service levels.”
“We are proud of Giant’s long history as a leading value retailer in Malaysia, and we remain dedicated to continuously improving to serve our customers the best we can, because we understand the importance of providing our customers with a better store experience. We have been working hard to deliver to our customers what they have asked for – every part of the customer experience and been reviewed and refreshed, because we know that ultimately, it’s the little things that make a Giant difference!”
For more information, please visit www.giant.com.my OR Click Here
#GIANT #LogoBaharu #DairyFarmInternationalHoldingsLtd #Guardian #Meadows
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