MAHARDIKA PRODUCTIONS TO PRODUCE TIK TOK SHORT DRAMA SERIES, LAUNCH 2 PRODUCTS!

MAHARDIKA PRODUCTION, may sound unfamiliar to some but this popular event organiser and talent agency, owned by Indonesian entertainer and entrepreneur, Lucky Joe is one name that should not be looked upon an eye.

He is a man of all  trades yet not master of non whilst Lucky Joe holds many ‘hats’ to his credit, not only as Founder of Mahardika Production but also as CEO of Mahardika Butik, General Manager of RE Kitchen Malaysia, founder of Fashion In Frame, founder of Supermodel Cilik Malaysia, National director for WIP Ibizza Romania, National director for Miss & Mrs Glam World Malaysia and National Director for Miss Asia Malaysia.

He is indeed energetic and always innovative to fruitful ideas whilst the latest venture is introducing two new consumer products - the Mahardika Luxury Bath and Sambal Bilis Pedas Mr Joe.

On that note, Lucky Joe introduced his current signing model, Tik Tok influencer & upcoming actor Ahmad Fariz Imran, 26, to members of the media at an intimate press conference held at RE Kitchen Cafe in Wisma Infinitum, recently.

The event was also attended by key sponsor and project partner Ismadi Ismail, Miss Asia Malaysia 2023 Ella Anak Apit, and Miss Ikon Malaysia 2023 Nur Damia Norzaimee.

“The reason for us to introduce Fariz now is because he will soon be featured as the lead in a 30-episode TikTok short form drama series which we are producing,” explained Joe. 

According to him, the 4-minute long TikTok episodes will be filmed by experienced videographer Mohd Basri Mohd Ibrahim, and believe that Fariz will make a suitable lead in the unique production as he has been a model with  Mahardika Production for nearly two years. 

Aside that, Fariz has also been appointed as the product ambassador for Mahardika’s Sambal Bilis Ranggup Mr Joe which comes in 5 distinct flavours - Pedas, Blackpepper, Tom Yam, Cili Padi & Kurang Pedas - which were officially launched during the press conference. 

His image is seen on the Kurang Pedas packaging which is also  his preferred flavour.

The Selangor resident did his Diploma in Sports Management at the KPTM College in Bangi and is a badminton athlete who has represented Malaysia at the international level. 

His father is a retired police officer while his mother is a school teacher and has two younger siblings.

Also appointed as product ambassador was Nur Damia who is seen on the Cili Padi packaging. 

Apart from being a secondary school student and reigning beauty queen, the 14-year-old Damia who hails from Seremban is also a teen model, actress and dancer.

The other three flavours sees model, athlete & actress Vivi Havira (Pedas), model & entertainer Cik My (Tom Yam) and Lucky Joe (Blackpepper) on the packaging.

All products which are certified halal and sugar free, are made ready-to-eat, straight out of the 100g quality sealed package.

Also launched during the press conference, were Mahardika’s range of premium shower gels which contain Pro Vitamin B5. 

Each item also contains  the finest extract or essential oil individually, namely from avocado, aloevera, honey, bidara and argan oil. 

It cleans, refreshes, moisturizes and rejuvenates your skin with natural benefits by these fine extracts and oil.

The invigorating smell of each of the head-to-toe wash is also inspired by popular perfume brands such as Dunhill, Versace, Gucci and it comes in 150 ml tubes, suitable for all ages, gender and skin types.

“The Sambal Bilis Ranggup will retail for RM 15.00 while the Luxury Bath will retail for RM 16.00. The products which are currently produced in limited quantities will be initially sold via social media especially TikTok, and will be produced in larger quantities and available through other retail channels should it receive favourable market response,” concluded Joe to questions from the media.

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