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OFFSPRING FEATHER AIR DIAPER REDEFINES COMFORT FOR BABIES!


OFFSPRING Inc
,. a leader in premium organic baby care products, has launched its latest innovation, the Offspring FeatherAIR diaper, marking a new era in baby care. Designed with cutting-edge technology and a strong commitment to safety, the Offspring FeatherAIR is an all-in-one solution offering superior comfort, maximum absorbency, and is both chemical and chlorine-free. 

Approved by pediatricians and dermatologists, the FeatherAIR diaper promises to deliver an unparalleled experience for babies with sensitive skin, providing peace of mind to parents.

Addressing the Needs of Sensitive Skin


Babies are born with ultra-thin skin that is about 30% thinner than adult skin, making them more susceptible to sensitivity and irritation. A weakened skin barrier can lead to easy irritation and lower immunity, which is a significant concern for parents. 


Speaking at the launch event, Mr. Ng Hock Guan, Group Chief Executive Officer of SEDANIA Innovator Bhd, highlighted the critical need for a diaper that addresses these challenges.


"One in three babies has sensitive skin. A baby’s skin is fragile, and when the skin barrier is weakened, it can easily become irritated due to lower immunity. The new Offspring FeatherAIR addresses this with best-in-class absorption and unbeatable dryness while offering optimum comfort. 


"Approved by pediatricians and dermatologists, it is 100% chlorine and chemical-free, ensuring safety and peace of mind for parents. With the innovative new Offspring FeatherAIR, we are redefining diapering standards while adhering to strict ethical standards—animal test-free and vegan—to ensure our diapers are gentle and safe for your baby’s skin," said Mr. Ng.


A Grand Launch with Notable Attendees


The launch event was a resounding success, attended by distinguished figures such as Datuk Azrin Bin Mohd Noor, Founder and Managing Director of Sedania Innovator Berhad; Datuk Noor Syafiroz bin Mohd Noor, Executive Director of Sedania Innovator Berhad; and real parent users, including celebrities and influencers like Zahirah MacWilson, Jeii Pong, Nelysa Norazlan and Dr. Shazril Shaharuddin (dua dari kiri).



Experts in the field, including Consultant Pediatrician Dr. Chin Wai Seong and Material Scientist Ms. Jade Ng, also graced the event, further highlighting the diaper’s credentials.


Offspring’s newly appointed brand ambassador, actress Zahirah MacWilson, shared her personal experience using the FeatherAIR diaper for her newborn daughter, Inara


"As a mom, I’m always on the lookout for products that are not only effective but also safe for my child’s sensitive skin. Offspring FeatherAIR has exceeded my expectations with its natural ingredients and gentle formulation. 


"It’s comforting to know that I’m choosing a product that is kind to my baby and to the environment. I also love how Offspring’s packaging is both appealing and user-friendly—it’s clear that this brand truly cares about moms and their little ones," said Zahirah.



*Key Features of the Offspring FeatherAIR Diaper*


1. Chemical & Chlorine Free: Staying true to Offspring’s ethos, the FeatherAIR diaper is 100% free from chlorine and harmful chemicals, making it suitable even for the most sensitive skin. It is pediatricians and dermatologists approved, providing parents with complete confidence in the product.


2. Superior Absorbency: With an impressive 11X urine absorption and 10-layer SapGuard core technology combined with 2XSap, the diaper guarantees 6X dryness, providing peace of mind for parents.


3. Enhanced Breathability: The diaper features 130X enhanced air circulation, ensuring airy comfort and ultimate breathability, keeping babies' skin dry and healthy.


4. Innovative Leak Protection: The triple leak guard protection prevents leaks and blowouts, ensuring uninterrupted comfort for active babies.


5. Unmatched Thinness and Comfort: Measuring just 1.5mm thick, the FeatherAIR Ultra-Thin Diaper offers a "second skin" experience, ensuring maximum comfort for babies throughout the day and night.



Reaching a Wider Audience with Two Product Variants


Designed to cater to both the mass premium and premium market segments, the Offspring FeatherAIR offers two product variants: 


- FeatherAIR Comfort: This version targets parents seeking uncompromised safety, lightweight design, and high breathability for everyday use. 

- FeatherAIR Premium: For parents needing extra care for their baby’s delicate skin, this variant includes additional features such as Shea Butter Extract, providing added protection and bacteria elimination. 


The Offspring FeatherAIR Comfort is priced at RM45.90, while the FeatherAIR Premium is available at RM61.90. These diapers can be purchased online through Offspring’s webstore and key marketplaces, as well as offline at major supermarkets, baby shops, and pharmacies.



Experience the Future of Diapering


The Offspring FeatherAIR diaper combines comfort, safety, and innovation, setting a new standard in the diapering industry. With its superior features and ethical manufacturing practices, the FeatherAIR is designed to meet the highest expectations of parents looking to provide the best for their babies.


For more information on the Offspring FeatherAIR diaper, visit [www.offspringinc.com](http://www.offspringinc.com) of click HERE.



#OffSpringFeatureAirDiaper #ZahirahMacWilson #OffSpringInc #Comfort #fyp

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